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=== [https://support.google.com/adwords#topic=3119106 Learn] ===
 
=== [https://support.google.com/adwords#topic=3119106 Learn] ===
  
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== Leerstof Google Adwords Certification Program ==
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== Google Partners Exam Study Guides ==
  
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=== Fundamentals-examen ===
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Zie [[Google Partners Exam Study Guides]].
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* 01. [https://support.google.com/partners/topic/2799681?parent=2799680&path=2799680-3109274&ctx=leftnav&hl=en Introduction to AdWords]
 
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** [https://support.google.com/partners/answer/1704431?hl=en&ref_topic=2799732 The ad auction]
 
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** [https://support.google.com/partners/answer/2497976?hl=en&ref_topic=2799732 How AdWords works]
 
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** [https://support.google.com/partners/answer/2789620?hl=en&ref_topic=2799732 Build your online advertising vocabulary]
 
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** [https://support.google.com/partners/answer/1722080?hl=en&ref_topic=2799732 How Google search results differ from ads]
 
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** [https://support.google.com/partners/answer/1722036?hl=en&ref_topic=2799732 What to track based on your advertising goals]
 
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** [https://support.google.com/partners/answer/1704424?hl=en&ref_topic=2799732 How costs are calculated in AdWords]
 
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** [https://support.google.com/partners/answer/1722122?hl=en&ref_topic=2799732 Understanding ad positions and Ad Rank]
 
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** [https://support.google.com/partners/answer/1704410?hl=en&ref_topic=2799732 Advertising on Google AdWords: An overview]
 
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** [https://support.google.com/partners/answer/1704429?hl=en&ref_topic=2799732 Relevance]
 
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** [https://support.google.com/partners/answer/1721923?hl=en&ref_topic=2799734 The Google Network]
 
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** [https://support.google.com/partners/answer/1722047?hl=en&ref_topic=2799734 About the Google Search Network]
 
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** [https://support.google.com/partners/answer/2404190?hl=en&ref_topic=2799734 About the Google Display Network]
 
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* 02. [https://support.google.com/partners/topic/2799682?parent=2799680&path=2799680-3109274&ctx=leftnav&hl=en Account management]
 
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** [https://support.google.com/partners/answer/1704378?hl=en&ref_topic=2799682 Navigating your AdWords account]
 
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** [https://support.google.com/partners/answer/1704334?hl=en&ref_topic=2799682 Change your account settings]
 
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** [https://support.google.com/partners/answer/1704358?hl=en&ref_topic=2799682 Setting up currency and time zone]
 
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** [https://support.google.com/partners/answer/1704356?hl=en&ref_topic=2799682 Change your AdWords sign-in information]
 
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** [https://support.google.com/partners/answer/1704338?hl=en&ref_topic=2799682 Understanding alerts and notifications]
 
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** [https://support.google.com/partners/answer/2375470?hl=en&ref_topic=2799682 Structuring your AdWords account]
 
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* 03. [https://support.google.com/partners/topic/2799683?parent=2799680&path=2799680-3109274&ctx=leftnav&hl=en Campaign and ad group management]
 
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** [https://support.google.com/partners/answer/1704396?hl=en&ref_topic=2799735 Organizing campaigns and ads in your account]
 
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** [https://support.google.com/partners/answer/1704395?hl=en&ref_topic=2799735 Creating your ad campaign]
 
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** [https://support.google.com/partners/answer/2567043?hl=en&ref_topic=2799735 Choose the campaign type that's right for you] - !!
 
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** [https://support.google.com/partners/answer/1722072?hl=en&ref_topic=2799735 Choose your location and language settings]
 
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** [https://support.google.com/partners/answer/2375454?hl=en&ref_topic=2799735 Choose your bid and budget]
 
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** [https://support.google.com/partners/answer/2404248?hl=en&ref_topic=2799735 Choose an ad delivery method]
 
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** [https://support.google.com/partners/answer/1722131?hl=en&ref_topic=2799735 Understanding your campaign status]
 
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** [https://support.google.com/partners/answer/1722093?hl=en&ref_topic=2799735 Create and manage more than one campaign]
 
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** [https://support.google.com/partners/answer/2375408?hl=en&ref_topic=2799760 Set your ad group default bid]
 
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** [https://support.google.com/partners/answer/2375452?hl=en&ref_topic=2799760 Create a new ad group]
 
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** [https://support.google.com/partners/answer/2375404?hl=en&ref_topic=2799760 How ad groups work]
 
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** [https://support.google.com/partners/answer/2375403?hl=en&ref_topic=2799760 Understanding your ad group status]
 
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* 04. [https://support.google.com/partners/topic/2799684?hl=en&ref_topic=2799680 Keyword targeting]
 
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** [https://support.google.com/partners/answer/1704371?hl=en&ref_topic=2799762 How keywords work]
 
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** [https://support.google.com/partners/answer/2497836?hl=en&ref_topic=2799762 Using keyword matching options] - !!
 
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** [https://support.google.com/partners/answer/2497828?hl=en&ref_topic=2799762 Using broad match] - !!
 
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** [https://support.google.com/partners/answer/2497584?hl=en&ref_topic=2799762 Using phrase match] - !!
 
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** [https://support.google.com/partners/answer/2497825?hl=en&ref_topic=2799762 Using exact match] - !!
 
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** [https://support.google.com/partners/answer/2453972?hl=en&ref_topic=2799762 Add negative keywords to your campaign]
 
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** [https://support.google.com/partners/answer/2453981?hl=en&ref_topic=2799762 How to build the best keyword list]
 
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** [https://support.google.com/partners/answer/2453978?hl=en&ref_topic=2799762 Understanding your keyword status]
 
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** [https://support.google.com/partners/answer/2580292?hl=en&ref_topic=2799737 How placements and keywords work together] - !!
 
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** [https://support.google.com/partners/answer/2453986?hl=en&ref_topic=2799737 Choose keywords for Display Network campaigns]
 
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** [https://support.google.com/partners/answer/2497680?hl=en&ref_topic=2799737 Improve your keywords for the Display Network]
 
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* 05. [https://support.google.com/partners/topic/2799685?parent=2799680&path=2799680-3109274&ctx=leftnav&hl=en Language and location targeting]
 
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** [https://support.google.com/partners/answer/1722072?hl=en&ref_topic=2799685 Choose your location and language settings]
 
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** [https://support.google.com/partners/answer/1722043?hl=en&ref_topic=2799685 Target ads to geographic locations]
 
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** [https://support.google.com/partners/answer/1722040?hl=en&ref_topic=2799685 Exclude ads from geographic locations]
 
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** [https://support.google.com/partners/answer/2453995?hl=en&ref_topic=2799685 How ads are matched to geographic locations]
 
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** [https://support.google.com/partners/answer/1722045?hl=en&ref_topic=2799685 Understanding ad reach]
 
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** [https://support.google.com/partners/answer/2404184?hl=en&ref_topic=2799685 Refine your location targeting]
 
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** [https://support.google.com/partners/answer/1722075?hl=en&ref_topic=2799685 Location target types by country]
 
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** [https://support.google.com/partners/answer/1722038?hl=en&ref_topic=2799685 Advanced location options] !!
 
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** [https://support.google.com/partners/answer/1722078?hl=en&ref_topic=2799685 Set up your ad's target language]
 
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* 06. [https://support.google.com/partners/topic/2799686?hl=en&ref_topic=2799680 Ad formats]
 
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** [https://support.google.com/partners/answer/176108?hl=en&ref_topic=2799766 Image ads]
 
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** [https://support.google.com/partners/answer/1704392?hl=en&ref_topic=2799766 Tips for creating successful text ads]
 
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* 07. Budgets and bidding
 
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* 08. Measurement and optimization
 
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** Measuring return on investment (ROI)
 
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** Measuring traffic to your website
 
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** Measuring brand awareness
 
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** Measuring sales and conversions
 
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** Setting up conversion tracking
 
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** Understanding conversion tracking
 
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** Overview of essential tips to improve your AdWords results
 
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** [https://support.google.com/partners/answer/2404197?hl=en&ref_topic=2799742 Understanding landing page experience]
 
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** Tools and Strategies for Optimizing Keywords
 
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* 09. Performance, profitability, and growth
 
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* 10. Managing multiple accounts
 
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* 11. Fundamentals PDF Download.
 
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=== Search Advanced-examen ===
 
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* [https://support.google.com/partners/topic/2792638?hl=en&ref_topic=3111012 Startpagina]
 
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* [https://support.google.com/partners/topic/2795210?hl=en&ref_topic=2792638 Search Fundamentals Review]:
 
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** OK - [https://support.google.com/partners/answer/2796174?hl=en&ref_topic=2795210 Search Fundaments Review]
 
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** OK - [https://support.google.com/partners/answer/1704396?hl=en&ref_topic=2795210 Organizing campaigns and ads in your account]
 
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** OK - [https://support.google.com/partners/answer/2497836?hl=en&ref_topic=2795210 Using keyword matching options]
 
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** OK - [https://support.google.com/partners/answer/2497828?hl=en&ref_topic=2795210 Using broad match]
 
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** OK - [https://support.google.com/partners/answer/2497702?hl=en&ref_topic=2795210 Using broad match modifier]
 
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** [https://support.google.com/partners/answer/2404036?hl=en&ref_topic=2795210 Account, campaign, and ad group performance]
 
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** [https://support.google.com/partners/answer/1722122?hl=en&ref_topic=2795210 Understanding ad position and Ad Rank]
 
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** [https://support.google.com/partners/answer/6297?hl=en&ref_topic=2795210 Actual cost-per-click (CPC)]
 
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* [https://support.google.com/partners/topic/2795211?hl=en&ref_topic=2792638 Ad Formats]
 
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** ...
 
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** [https://support.google.com/partners/topic/2795905?hl=en&ref_topic=2795222 Location Extensions]
 
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** [https://support.google.com/partners/answer/2375499?hl=en&ref_topic=2795222 Enhance your ad with extensions]
 
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** ...
 
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** [https://support.google.com/partners/answer/2375416?hl=en&ref_topic=2795222 Show additional sitelinks below your ad text]
 
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* [https://support.google.com/partners/topic/2795275?hl=en&ref_topic=2792638 Ad & Site Quality]
 
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* [https://support.google.com/partners/topic/2795214?hl=en&ref_topic=2792638 AdWords Tool]
 
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* [https://support.google.com/partners/topic/2795215?hl=en&ref_topic=2792638 Performance Monitoring and Reporting]
 
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* [https://support.google.com/partners/topic/2795276?hl=en&ref_topic=2792638 Optimizing Performance]
 
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* [https://support.google.com/partners/topic/2795277?hl=en&ref_topic=2792638 Performance, Profitability, and Growth]
 
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* [https://support.google.com/partners/topic/2795216?hl=en&ref_topic=2792638 AdWords API]
 
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** [https://support.google.com/partners/answer/2375503?hl=en&ref_topic=2795216 AdWords Application Programming Interface (API)]
 
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** [https://support.google.com/partners/answer/3305308?hl=en&ref_topic=2795216 Benefits and languages]
 
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** [https://support.google.com/partners/answer/152593?hl=en&ref_topic=2795216 About AdWords API Versioning]
 
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** [https://support.google.com/partners/topic/2795917?hl=en&ref_topic=2795216 Using AdWords API]
 
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*** [https://support.google.com/partners/answer/3305368?hl=en&ref_topic=2796170 Getting Started with AdWords API]
 
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*** [https://support.google.com/partners/answer/3305375?hl=en&ref_topic=2796171 Tools and Resources]
 
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* [https://support.google.com/partners/answer/3045822?hl=en&ref_topic=2792638 Search Advanced PDF Download]
 
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=== Leerstof Display Advanced ===
 
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* [https://support.google.com/partners/topic/2736935?hl=en&ref_topic=20317 Display ads on the Google Display Network]
 
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** [https://support.google.com/partners/topic/2736935?hl=en&ref_topic=20317 Media purchase options on the Google Display Network]
 
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** [https://support.google.com/partners/answer/172610?hl=en&ref_topic=2736940 Display inventory and ad formats on the Google Display Network]
 
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* [https://support.google.com/partners/topic/2736936?hl=en&ref_topic=20317 Display ads on YouTube]
 
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* [https://support.google.com/partners/topic/2736937?hl=en&ref_topic=20317 Display ads on mobile devices]
 
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* [https://support.google.com/partners/answer/3045849?hl=en&ref_topic=20317 Display Advanced PDF Download]
 
  
 
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Huidige versie van 14 sep 2017 om 13:59

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