Tooltips (WordPress, SEO)

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You can add a so-called link text to an URL in WordPress. This text can subsequently be displayed as a tooltip

A tooltip is not an attribute. Its a way in which certain objects (like certain attributes) are manifested.

Within WordPress, the following objects/attributes/whatever seem most likely to rear their heads as tooltips:

  • Image title attribute
  • Link text thingy, part of links.


Tooltips are supposed to be used as part of the user interface (UI) or user experience (UX), not SEO. Concerning UX, they are a double-edged sword:

  • They can be really helpful
  • They can be really annoying.

So, choose carefully :)

SEO value?

This question is a bit strange. Maybe a better question would be:

Does it improve SEO to display titles as tooltips?

The answer is probably: "No" or "This question is not very relevant, as titles on their own, are already hardly relevant for SEO".

Better priorities:

  1. Alt-texts
  2. File names (???)
  3. Titles.

See also