Backlinks (SEO)

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In the context of SEO, a backlink, inbound link or incoming link, refers to an link on a page, referred to from another site. These links are crucial for SEO because search engines like Google use them as a way to evaluate and measure the credibility, authority, and relevance of a website.

Backlinks are considered as "votes of confidence" from one website to another. The idea is that if many reputable websites link to a particular site, it is likely to be valuable and trustworthy. Search engines, therefore, use backlinks as one of the factors to determine the ranking of a website in search results.

Not all backlinks are created equal, though. The quality and relevance of the linking site also play a significant role. High-quality backlinks come from authoritative and reputable websites within the same or related industry, while low-quality backlinks from spammy or irrelevant sites can have a negative impact on a site's SEO.

It's essential for website owners and SEO professionals to focus on building a diverse and natural backlink profile by obtaining links from reputable sources through strategies like creating valuable content, guest posting, and outreach efforts.