Scripting - Eigen scripts (AdWords)

Ben je er klaar voor om écht krachtig met AdWords aan de slag te gaan? Dan ben je waarschijnlijk toe aan het gebruik van scripts om dingen te automatiseren. Hierbij een handjevol scripts dat ik regelmatig gebruik. Let op bij de naamgeving van objecten: De scope van de scripts betreft het hele account.

LowerBidsToFirstPage

// LowerBidsToFirstPage
//
// Handig voor harvesting-campagnes
//
// Strompf, juli 2015
//
function main(){
  
  Logger.log(">>> Begin of script LowerBidsToFirstPageCPC");
  
  var keywordIterator = AdWordsApp.keywords()
  .withCondition("CampaignStatus = ENABLED")
  .withCondition("AdGroupStatus = ENABLED")
  .withCondition("Status = ENABLED")
  .withCondition("FirstPageCpc > 0")
  .get()
  
  while(keywordIterator.hasNext()){
    var keyword=keywordIterator.next();
    Logger.log(
      keyword.getText() + 
      " Bod: " + keyword.getMaxCpc() +
      " FirstPageCPC: " + keyword.getFirstPageCpc()
      );
    if (keyword.getFirstPageCpc()<keyword.getMaxCpc()){
      keyword.setMaxCpc(keyword.getFirstPageCpc());
    }  
  }
  Logger.log("<<< End of script LowerBidsToFirstPageCPC");
}

LowerBidsToTopOfPage

//
function main(){
  
  Logger.log(">>> Iterate through keywords");
  var keywordIterator = AdWordsApp.keywords()
  .withCondition("CampaignStatus = ENABLED")
  .withCondition("AdGroupStatus = ENABLED")
  .withCondition("Status = ENABLED")
  .withCondition("TopOfPageCpc > 0")
  .get()
  
  while(keywordIterator.hasNext()){
    var keyword=keywordIterator.next();
    Logger.log(
      keyword.getText() + 
      " Bod: " + keyword.getMaxCpc() +
      " TopOfPageCPC: " + keyword.getTopOfPageCpc()  
      );
    if (keyword.getTopOfPageCpc()<keyword.getMaxCpc()){
      keyword.setMaxCpc(keyword.getTopOfPageCpc());
    }  
  }
  Logger.log("<<< Iterate through keywords");
}

Dit script heb ik met succes toegepast (sep. 2014). Ik ben terughoudend om met een vergelijkbaar script biedingen te verhogen: Dat kan leiden tot absurd hoge prijzen.

RaiseToFirstPage

Als biedingen te laag zijn, krijg je foutmeldingen Below first page bid. Dit script krikt alle biedingen op tot het eerste-pagina-bod:

//
// Only raise bids when they have status
// "Rarely shown due to too low bid" (or something)
//
function main(){
  
  Logger.log(">>> Begin of script");
  
  var keywordIterator = AdWordsApp.keywords()
  .withCondition("CampaignStatus = ENABLED")
  .withCondition("AdGroupStatus = ENABLED")
  .withCondition("Status = ENABLED")
  .withCondition("FirstPageCpc > 0")
  .get()
  
  while(keywordIterator.hasNext()){
    var keyword=keywordIterator.next();
    Logger.log(
      keyword.getText() + 
      " Bod: " + keyword.getMaxCpc() + " FirstPageCPC: " + keyword.getFirstPageCpc()
      );
    if (keyword.getMaxCpc()<keyword.getFirstPageCpc()){
      keyword.setMaxCpc(keyword.getFirstPageCpc());
    }  
  }
  Logger.log("<<< End of script");
}

RaiseToTopOfPage

//
// Raise bids to TopOfPageCPC for all keywords in this campaign,
// except for keywords in AdGroups named "Harvesting"
//
// Don't run this script unattended as long as there is no check.
// A check could be that the log is emailed automatically after each 
// run.
// 
function main(){
  
  Logger.log(">>> Begin of script");
  
  var keywordIterator = AdWordsApp.keywords()
  .withCondition("CampaignStatus = ENABLED")
  .withCondition("AdGroupStatus = ENABLED")
  .withCondition("AdGroupName != 'Harvesting'")
  .withCondition("Status = ENABLED")
  .withCondition("TopOfPageCpc > 0")
  .get()
  
  while(keywordIterator.hasNext())
  {
    
    var keyword=keywordIterator.next();
    
    if (keyword.getMaxCpc()<keyword.getTopOfPageCpc())
    {
      keyword.setMaxCpc(keyword.getTopOfPageCpc());
    }  
    
  }
  Logger.log("<<< End of script");
}

Bronnen

• https://developers.google.com/adwords/scripts/docs/reference/adwordsapp/adwordsapp_keywordselector#withCondition_1 .withCondition
• https://developers.google.com/adwords/scripts/docs/reference/adwordsapp/adwordsapp_keywordselector - Class AdWordsApp.KeywordSelector