Remarketing Data Collection (RLSA)

Zoals zo veel mooie dingen in het leven, begon ook dit met een foutmelding:

Enable Remarketing Data Collection (RLSA)
Property Example.com has at least one audience that is eligible for RLSA, 
but does not have data collection for remarketing enabled.

Met als achtergrondinformatie:

In order to use Remarketing Lists for Search Ads (RLSA), remarketing data has to be
collected from hits that are sent from your website. By default, hits sent from a 
website tagged with the Google Analytics tracking code will not include remarketing 
data. However, you can configure your Google Analytics web property settings to allow 
hits to include this data.

Property Example.com has at least one audience that is eligible for RLSA, but has not
enabled data collection for remarketing.

If remarketing data collection is not enabled, you won't be able to use RLSA.

To include remarketing data with Google Analytics hits, open the Admin tab, click the 
Tracking Info property settings category, go to the Data Collection subcategory, and 
turn Remarketing to ON.

Twee keer klikken en klaar! Het wil wel eens lastiger zijn