KDP niche research

Considering to become your own publisher on KDP? Then you probably want to do some niche research.

What is a niche?

Some ideas about what a niche is:

A uniformaly addressable market segment

For me, niche usually means:

A segment of a market, that can be addressed uniformly

Example

• There is such a thing as a niche for caravans (unless you think that the market for caravans is too big to call it a niche). You can address prospects in this group uniformly (to a certain extend), like through magazines
• Maybe there is a niche for something like off-the-road caravans. This fits the definition of a niche above a bit better: It's relatively small (compaired to the main category of caravans) and prospects in this niche can probably be even more uniformly addressed, like through enthusiasts websites and magazines
• Maybe there is a niche for something like gothic German off-the-road caravans. If so, it would definitely be a small part of a bigger market, and communication can be even more uniformly.

Counterexamples

Maybe some examples of groups that are not nichses, as they can't be uniformly addressed:

• Gothic German off-the-road caravans and luxury caravans
• A magazine for both recently graduated students and unemployed people without school diploma
• A news site for BMW & Mercedes enthusiasts
• A RedBubble shop with wildly different designs applied to all products that RedBubble offers.

A collection of search phrases leading to the same product(s)

A refreshingly different way to define what a niche is:

A collection of search phrases that lead to a product, or collection of products

This captures the same aspects as in the definition before, but more suited for online marketing.

I also heard somewhere the addition ...A niche is a place to which 6 or 7 strong key phrases lead. That seems like a normative addition concerning the size of the niche, but I don't know the context of that statement.

Aspects of niches

Some aspects of niches that are relevant later on in this article:

• Size
• Equilibrium [1]: Is it a seller's market or buyer's market? Can you quantify this?

Buyer-vs-seller-market: I don't have a good term for this yet. Maybe Competetiveness (sounds ambiguous)

Niches: Examples

Examples

For a customer, I do the online marketing for selling widgets. We have websites for different country-language combinations. Now consider:

• Widgets for Estonia

Identify niches

In some of the chapters below, niches are analysed to

Sources

• https://www.youtube.com/watch?v=BlRRnk1xBNg - Paul Marles: Top 3 FREE KDP Niche Research Tools and Tutorial
• https://www.educba.com/market-equilibrium/