Google Partners Exam Study Guides
Versie door Jeroen Strompf (overleg | bijdragen) op 23 sep 2017 om 13:00 (→Module 2: Set up your Search Network campaign)
AdWords Fundamentals
Module 1: Understanding the value of online avertising
- Startpagina
- 1.1. Benefits of online advertising and AdWords
- 1.2. Google's advertising networks
- 1.3. Where your ads can appear
- 1.4. The quality of your ads
- 1.5. What you pay
Module 2: Setting up an AdWords campaign
- Startpagina
- 2.1. Choosing a campaign style
- 2.2. Structuring your campaign
- 2.3. Targeting your audience
- 2.4. Setting bids and budgets
- 2.5. Creating ad groups
- 2.6. Tools to plan a campaign
Module 3: Measuring and optimizing performance
- Startpagina
- 3.1. Measure your results
- 3.2. Tools to measure your performance
- 3.3. Evaluate metrics relevant to your goals
- 3.4. Optimize your campaign
Search Advertising exam
Module 1: Search advertising overview
- Consumer behavior and the impact of search
- Search advertising trends and opportunities
- How search advertising can fulfill client objectives
Module 2: Set up your Search Network campaign
- About AdWords campaign types
- About Shopping campaigns and Shopping ads
- About Dynamic Search Ads
- When not to use
- Choose an ad format
- About text ads
- About mobile ads
- Five mobile advertising strategies
- Create Effective Text Ads: Google Best Practicses - Set up your ads for success
- Micro-Moments - Learn more about this new consumer behavior, and what it means for brands
- Connect with Mobile Users: Google Best Practices - Google's official checklist for mobile advertising
- About IF-functions
- About ad customizers
- What makes up a Product Shopping ad
- Write succesful text ads
- About keyword insertion
- Understanding landing page experience
- Module 2.1: Showing your ads
- Module 2.2: Determine your bid and budget
- Determine a bid strategy based on your goals
- About Manual CPC bidding
- About Enhanced CPC (ECPC)
- About bid adjustments
- About automated bidding
- About Maximize clicks bidding
- About Target search page location bidding
- About Target CPA bidding
- About Target outranking share bidding
- About Target ROAS bidding
- Set a budget for your campaign
- Why costs might exceed your average daily budget
- Module 2.3: Manage your search network campaign → Hiero
- About ad scheduling
- About ad delivery
- Using ad rotation and frequency capping
- About the different types of URLs
- About tracking in AdWords
- About conversion tracking
- About cross-account conversion tracking
- About remarketing lists for search ads
- Setting up automated rules
- Bulk edits: Definition
- Make changes with bulk uploads
- Using scripts to make automated changes
- Tools for advertising with multiple or large accounts
- About keyword planner
- Estimate your results with bid simulators
- Improve your account with Opportunities
- Create an AdWords manager account
- About AdWords Editor
- AdWords Application Programming Interface (API)
Module 3: Measure your Search Network campaign
- Inleiding
- Module 3.1
- Module 3.2
Search Advertising exam refresher guide (pdf)
Dit pdf-document bevat deels compleet andere informatie dan de site, (bv. ad extensions)
Display Advertising exam
Module 1: About the google Display Network
- Where ads might appear in the Display Network
- About contextual targeting
- About the Display Network ad auction
- About "Search Network with Display Select"
- Create an effective mobile site
Module 2: Setting up a Display Network campaign
- About campaign settings
- About the AdWords Ad gallery
- Bidding features on the Display Network
- Choose a bid for your Display Network campaign
- Bid on viewable impressions using viewable CMP
- About Enhanced CPC (ECPC)
- About bid adjustments
- About automated bidding
- Create dynamic display ads
- Create a Lightbox ad
- Lightbox ad requirements
- Editorial
- Fix a disapproved ad or extension
Module 3: Showing your ads on the Display Network
- Targeting settings on the Display Network
- About managed placements
- Target content about relevant topics
- About negative keywords
- About language targeting
- About ad scheduling
- About device targeting
- Display Planner basics
- The Display Network tab
Module 4: Reaching your audience on the Display Network
- About targeting your ads by audience interests
- About similar audiences on the Display Network
- About demographic targeting
- About remarketing
- Use dynamic remarketing to show ads tailored to your site visitors
- Create a feed for your dynamic display ads
Module 5: Measuring and optimizing performance on the Display Network
- Drive sales and generate leads
- Increase brand awareness
- Evaluate ad performance on the Display Network
- Account, campaign, and ad group performance
- Explore your data on the Campaigns tab
- Optimize Display Network ads and campaigns
- Tips for creating effective display ads
- About automatic targeting in Display
- About conversion tracking
Display Advertising PDF download
- Download
- Tav. remarketing, staan hier geen toevoegingen in tov. de html-handleidingen hierboven.
Video Advertising exam
Module 1: An overview of video advertising
Module 2: Campaign creation and management
Module 3: Performance measurement and optimization
Shopping Advertising exam
Module 1: Overview of how Product Listing Ads work
- About Google Merchant Center
- About Shopping campaigns and Shopping ads
Module 2: Create a Google Merchant Center account
- Set up your account
- Verify and claim your website URL
- Set up a multi-client account
- Navigate Google Merchant Center
Module 3: Create your product data feed
- Product data specification
- Provice high-quality data
- Register a feed
- Supported file formats
- Upload a feed
Module 4: Create Shopping campaigns in AdWords
- Requirements for Shopping campaigns
- Create a Shopping campaign
- Manage a Shopping campaign with product groups
- Use custom labels for a Shopping campaign
- Use campaign priority for Shopping campaigns
- Monitor and optimize your Shopping campaigns
- Use the bid simulator with Shopping campaigns