Bronnen (AdWords)
AdWords Help Center
Setup and basics
Manage ads
Measure results
- Connect your goals to data
- Find and run reports
- Understanding your data
- Track sales and other conversions
- Google Analytics and AdWords
- Common reporting issues
Billing
Learn
Leerstof Google Adwords Certification Program
Fundamentals-examen
- 01. Introduction to AdWords
- The ad auction
- How AdWords works
- Build your online advertising vocabulary
- How Google search results differ from ads
- What to track based on your advertising goals
- How costs are calculated in AdWords
- Understanding ad positions and Ad Rank
- Advertising on Google AdWords: An overview
- Relevance
- The Google Network
- About the Google Search Network
- About the Google Display Network
- 02. Account management
- 03. Campaign and ad group management
- Organizing campaigns and ads in your account
- Creating your ad campaign
- Choose the campaign type that's right for you - !!
- Choose your location and language settings
- Choose your bid and budget
- Choose an ad delivery method
- Understanding your campaign status
- Create and manage more than one campaign
- Set your ad group default bid
- Create a new ad group
- How ad groups work
- Understanding your ad group status
- 04. Keyword targeting
- How keywords work
- Using keyword matching options - !!
- Using broad match - !!
- Using phrase match - !!
- Using exact match - !!
- Add negative keywords to your campaign
- How to build the best keyword list
- Understanding your keyword status
- How placements and keywords work together - !!
- Choose keywords for Display Network campaigns
- Improve your keywords for the Display Network
- 05. Language and location targeting
- Choose your location and language settings
- Target ads to geographic locations
- Exclude ads from geographic locations
- How ads are matched to geographic locations
- Understanding ad reach
- Refine your location targeting
- Location target types by country
- Advanced location options !!
- Set up your ad's target language
- 06. Ad formats
- 07. Budgets and bidding
- 08. Measurement and optimization
- Measuring return on investment (ROI)
- Measuring traffic to your website
- Measuring brand awareness
- Measuring sales and conversions
- Setting up conversion tracking
- Understanding conversion tracking
- Overview of essential tips to improve your AdWords results
- Understanding landing page experience
- Tools and Strategies for Optimizing Keywords
- 09. Performance, profitability, and growth
- 10. Managing multiple accounts
- 11. Fundamentals PDF Download.
Search Advanced-examen
- Startpagina
- Search Fundamentals Review:
- Ad Formats
- Ad & Site Quality
- AdWords Tool
- Performance Monitoring and Reporting
- Optimizing Performance
- Performance, Profitability, and Growth
- AdWords API
- Search Advanced PDF Download
Leerstof Display Advanced
- Display ads on the Google Display Network
- Display ads on YouTube
- Display ads on mobile devices
- Display Advanced PDF Download
Blogs
Algemeen
- https://www.en.adwords-community.com
- http://certifiedknowledge.org/blog/using-adwords-dynamic-parameters-in-links/
- http://forums.digitalpoint.com/showthread.php?t=261752
- http://www.emerce.nl/best-practice/gevaar-conversieratio
- http://www.ppchero.com/guide-to-url-tracking-in-google-analytics/
- http://www.searchenginejournal.com/5-common-adwords-myths-absolutely-destroyed/8243/
- http://www.sitepoint.com/worst-adwords-campaign-mistakes/
- http://stackoverflow.com/questions/2478510/how-to-capture-if-a-visitor-is-from-a-google-adwords-click
- http://webmarketingtoday.com/articles/getting-your-fair-impression-share-on-google/ - ROAS, DKI, Impression Share, CTR
- http://webmarketingtoday.com/articles/churchill-keyword-farming/ - Keyword farming
- http://www.wordstream.com/blog
- http://www.wordstream.com/blog/ws/2011/10/31/adwords-destination-url-report
- http://www.wordstream.com/blog/ws/2011/09/20/ppc-metrics-ultimate-guide
- http://www.zoekvisie.nl/seo-woordenboek/doorklikratio-click-through-rate
- https://klientboost.com/adwords/top-14-ways-to-lower-cpc-cost-per-click-costs-in-google-adwords-dramatically/ - Oa. AdGroup per zoekterm
- http://www.lynda.com/search?q=adwords - Relevante cursussen van Lynda.com