Bronnen (AdWords): verschil tussen versies
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| Regel 43: | Regel 43: | ||
''' Module 1: Search advertising overview ''' | ''' Module 1: Search advertising overview ''' | ||
| + | |||
| + | * Consumer behavior and the impact of search | ||
| + | * Search advertising trends and opportunities | ||
| + | * How search advertising can fulfill client objectives | ||
''' Module 2: Set up your Search Network campaign ''' | ''' Module 2: Set up your Search Network campaign ''' | ||
| + | |||
| + | Inleiding: | ||
| + | |||
| + | * About AdWords campaign types | ||
| + | * About Shopping campaigns and Shopping ads | ||
| + | * About Dynamic Search Ads | ||
| + | * Choose an ad format | ||
| + | * About text ads | ||
| + | * About mobile ads | ||
| + | * About ad customizers | ||
| + | * What makes up a Product Shopping ad | ||
| + | * Write succesful text ads | ||
| + | * About keyword insertion | ||
| + | * Understanding landing page experiience | ||
| + | |||
| + | Submodules: | ||
| + | |||
| + | * Module 2.1: Showing your ads | ||
| + | * Module 2.2 | ||
| + | * Module 2.3 | ||
* [https://support.google.com/partners/answer/2567043?hl=en&ref_topic=6322135 About AdWords campaign types] | * [https://support.google.com/partners/answer/2567043?hl=en&ref_topic=6322135 About AdWords campaign types] | ||
Versie van 14 sep 2017 13:43
AdWords Help Center
Setup and basics
Manage ads
Measure results
- Connect your goals to data
- Find and run reports
- Understanding your data
- Track sales and other conversions
- Google Analytics and AdWords
- Common reporting issues
Billing
Learn
Google Partners Exam Study Guides
AdWords Fundamentals
Inhoudelijk stelt het weinig voor:
- Module 1: Understanding the value of online avertising
- Module 2: Setting up an AdWords campaign
- Module 3: Measuring and optimizing performance
Search Advertising exam
Module 1: Search advertising overview
- Consumer behavior and the impact of search
- Search advertising trends and opportunities
- How search advertising can fulfill client objectives
Module 2: Set up your Search Network campaign
Inleiding:
- About AdWords campaign types
- About Shopping campaigns and Shopping ads
- About Dynamic Search Ads
- Choose an ad format
- About text ads
- About mobile ads
- About ad customizers
- What makes up a Product Shopping ad
- Write succesful text ads
- About keyword insertion
- Understanding landing page experiience
Submodules:
- Module 2.1: Showing your ads
- Module 2.2
- Module 2.3
Display Advertising exam
Video Advertising exam
Shopping Advertising exam
Mobile Advertising exam
Blogs
Algemeen
- https://www.en.adwords-community.com
- http://certifiedknowledge.org/blog/using-adwords-dynamic-parameters-in-links/
- http://forums.digitalpoint.com/showthread.php?t=261752
- http://www.emerce.nl/best-practice/gevaar-conversieratio
- http://www.ppchero.com/guide-to-url-tracking-in-google-analytics/
- http://www.searchenginejournal.com/5-common-adwords-myths-absolutely-destroyed/8243/
- http://www.sitepoint.com/worst-adwords-campaign-mistakes/
- http://stackoverflow.com/questions/2478510/how-to-capture-if-a-visitor-is-from-a-google-adwords-click
- http://webmarketingtoday.com/articles/getting-your-fair-impression-share-on-google/ - ROAS, DKI, Impression Share, CTR
- http://webmarketingtoday.com/articles/churchill-keyword-farming/ - Keyword farming
- http://www.wordstream.com/blog
- http://www.wordstream.com/blog/ws/2011/10/31/adwords-destination-url-report
- http://www.wordstream.com/blog/ws/2011/09/20/ppc-metrics-ultimate-guide
- http://www.zoekvisie.nl/seo-woordenboek/doorklikratio-click-through-rate
- https://klientboost.com/adwords/top-14-ways-to-lower-cpc-cost-per-click-costs-in-google-adwords-dramatically/ - Oa. AdGroup per zoekterm
- http://www.lynda.com/search?q=adwords - Relevante cursussen van Lynda.com