Site tuning (WordPress, 2023)
This article is about site tuning or performance tuning for WordPress sites. Rather than updating article Site tuning (WordPress, 2022), this is a new article. It's based on a series of workshops by K., a tuner I contracted on Upwork.
Some ways to broady describe site tuning:
- Serving webpages to visitors as quickly as possible
- Having site visitors wait as little as possible
- Optimize site ergonomics concerning serving pages.
Why bother about site tuning? Below are two main reasons.
Additionally: By default your site might not be optimized for speed, so it might be smart to check for this anyway.
The main reason for site tuning is ergonomics: Slow sites are annoying and ergonomically unpleasant.
A related but incorrect statement is that 'the competition is only a mouseclick away', so if you're site is too slow, your customer is gone. According to Steve Krug's Don't make me think, this isn't really the case. The actual reason why a fast site is critical: To make it possible to navigate without having to think too much: On a fast site, a wrong choice or mouseclick is easily corrected, but on a slow site, every interaction becomes more critical.
Google uses a lot of factors to score your site, and page speed is one of those factors. However, it is not a very important factor: I have the impression that the importance of site speed gets easily overrated. I understood that in recent years, Google emphasized that other factors are more important.
Google PageSpeed - Scores
Here are the scores on Google PageSpeed for some large or otherwise relevant sites. All measurements were done in August 2023.
|Amazon.pl||48-91||I expected better results than for Amazon.com, as I am testing from Poland|
|Duolingo.com||25-38||Probably an example of a different site for desktop and laptop: Some functionalities only exist on either of the platforms|
|LinkedIn (19)||62-Error||I found LinkedIn a heavy side to load, and it often gives errors when there isn't a good internet connection. I'm not sure if I see that back here|
|Reddit (21)||50-72||Failed for both kinds of devices|
|Tatoeba.org||80-95||In practice, this is a very slow site. I'm surprised about the good score|
|Twincities.com||14-41||This is just an arbitrary site that I came across. It felt slow, and the score confirmed that|
Note that these sites don't have perfect scores at all. This probably illustrates that pagespeed isn't the most important thing
server TransIP with 48GB memory, 50% tuned
|nl_nl/shop||Render timeout after 2min||2023.08.22|