SEO (Algemeen)
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Op hoofdlijnen
Meestal wordt SEO ingedeeld in drie hoofdonderdelen:
- Content: Het begint met een relevante boodschap
- Tekstoptimalisatie (inclusief bv. keyword-optimization & goede URL's)
- Linkbuilding.
Moz heeft er zeven lagen van gemaakt:
- Crawl accessibility so engines can read your website
- Compelling content that answers the searcher’s query
- Keyword optimized to attract searchers & engines
- Great user experience including a fast load speed and compelling UX
- Share-worthy content that earns links, citations, and amplification
- Title, URL, & description to draw high CTR in the rankings
- Snippet/schema markup to stand out in SERPs
Guidelines
Google Webmaster Guidelines
- Make pages primarily for users, not search engines
- Don't deceive your users
- Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website to a Google employee. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
- Think about what makes your website unique, valuable, or engaging.
Google Webmaster Pages - Things to avoid
- Automatically generated content
- Participating in link schemes
- Creating pages with little or no original content (i.e. copied from somewhere else)
- Cloaking — the practice of showing search engine crawlers different content than visitors
- Hidden text and links
- Doorway pages — pages created to rank well for specific searches to funnel traffic to your website.
Bing Webmaster Guidelines
- Provide clear, deep, engaging, and easy-to-find content on your site
- Keep page titles clear and relevant
- Links are regarded as a signal of popularity and Bing rewards links that have grown organically
- Social influence and social shares are positive signals and can have an impact on how you rank organically in the long run
- Page speed is important, along with a positive, useful user experience
- Use alt attributes to describe images, so that Bing can better understand the content.
Bing Webmaster Guidelines - Things to avoid
- Thin content, pages showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites will not rank well
- Abusive link tactics that aim to inflate the number and nature of inbound links such as buying links, participating in link schemes, can lead to de-indexing
- Ensure clean, concise, keyword-inclusive URL structures are in place. Dynamic parameters can dirty up your URLs and cause duplicate content issues
- Make your URLs descriptive, short, keyword rich when possible, and avoid non-letter characters
- Burying links in Javascript/Flash/Silverlight; keep content out of these as well
- Duplicate content
- Keyword stuffing
- Cloaking — the practice of showing search engine crawlers different content than visitors.
Verder...
- Google Ads » Keyword planner
- Google Analytics
- Google My Business
- Google Search Console
- Piwiki
- Robots.txt