SEO (Algemeen)

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Op hoofdlijnen

Meestal wordt SEO ingedeeld in drie hoofdonderdelen:

  1. Content: Het begint met een relevante boodschap
  2. Tekstoptimalisatie (inclusief bv. keyword-optimization & goede URL's)
  3. Linkbuilding.

Moz heeft er zeven lagen van gemaakt:

  1. Crawl accessibility so engines can read your website
  2. Compelling content that answers the searcher’s query
  3. Keyword optimized to attract searchers & engines
  4. Great user experience including a fast load speed and compelling UX
  5. Share-worthy content that earns links, citations, and amplification
  6. Title, URL, & description to draw high CTR in the rankings
  7. Snippet/schema markup to stand out in SERPs


Google Webmaster Guidelines

  • Make pages primarily for users, not search engines
  • Don't deceive your users
  • Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website to a Google employee. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
  • Think about what makes your website unique, valuable, or engaging.

Google Webmaster Pages - Things to avoid

  • Automatically generated content
  • Participating in link schemes
  • Creating pages with little or no original content (i.e. copied from somewhere else)
  • Cloaking — the practice of showing search engine crawlers different content than visitors
  • Hidden text and links
  • Doorway pages — pages created to rank well for specific searches to funnel traffic to your website.

Bing Webmaster Guidelines

  • Provide clear, deep, engaging, and easy-to-find content on your site
  • Keep page titles clear and relevant
  • Links are regarded as a signal of popularity and Bing rewards links that have grown organically
  • Social influence and social shares are positive signals and can have an impact on how you rank organically in the long run
  • Page speed is important, along with a positive, useful user experience
  • Use alt attributes to describe images, so that Bing can better understand the content.

Bing Webmaster Guidelines - Things to avoid

  • Thin content, pages showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites will not rank well
  • Abusive link tactics that aim to inflate the number and nature of inbound links such as buying links, participating in link schemes, can lead to de-indexing
  • Ensure clean, concise, keyword-inclusive URL structures are in place. Dynamic parameters can dirty up your URLs and cause duplicate content issues
  • Make your URLs descriptive, short, keyword rich when possible, and avoid non-letter characters
  • Burying links in Javascript/Flash/Silverlight; keep content out of these as well
  • Duplicate content
  • Keyword stuffing
  • Cloaking — the practice of showing search engine crawlers different content than visitors.


  • Google Ads » Keyword planner
  • Google Analytics
  • Google My Business
  • Google Search Console
  • Piwiki
  • Robots.txt

Zie ook