Quality Score (Amazon Ads)

Amazon Ads maintains a quality score, similar to Google Ads, but not explicit and likely less refined.

Factors incorporated in Quality Score

General:

• CTR: Higher CTRs suggest relevance and can improve ad placement
• CVR: Amazon values ads that lead to sales. A strong CVR tells Amazon your product is relevant to the search query
• Relevance (Keyword/Product Targeting): How closely your ad (and listing) matches the customer’s search intent or targeted product.

Product Listing Quality factors:

• High-res images
• Descriptive, keyword-optimized titles and bullet points
• Competitive pricing
• Availability (in stock)
• Good reviews and ratings
• Historical Performance: Campaign and ASIN performance history influence future auction outcomes.

Difference with Google Ads' Quality Score

• There's no public-facing score like Google's 1–10 Quality Score
• Amazon does not separate ad and organic relevance—performance in ads can influence organic ranking and vice versa
• Amazon prioritizes sales-driven relevance over just keyword match or CTR.