Payed Woo plugins

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Woo is the developer of WooCommerce. In addition to the free WooCommerce plugin, they offer a bunch of payed plugins, including plugins that are developed by third parties. Woo calls this extensions. Maybe because they include subscriptions and bundles. You'll find them here:

Licensing seems a big daunting at first. Maybe this article helps. account

In general, developers of payed plugins have to solve the problem of how to connect licenses with sites. One common approach is through license codes. These codes are issues by their site and you need to fill in the code on the site where you want to use that plugin.

Woo uses a different system: Allocations are administrated through an account with Woo that is connected to the site where a license is being used:

  • You need a account, which is actually a account, used for WooCommerce. Within this account, licenses are allocated to sites
  • On such a site, connect it with a account: wp-admin » WooCommerce » Extensions » My Subscriptions).

Licenses - General

  • Payed-for plugins can't be installed using wp plugin install. Updating through wp plugin update is possible
  • Licenses are for a year-long subscription to supprt & updates. After that year the plugin will continue to work, but you will no longer get updates
  • A license is valid for two instantiations: Eg. one on your development environment, and one for the customer in question. This is the reason that some of my customers use payed Woo plugins, eventhough I didn't buy any license: It's using a license from a developer [1]
  • In the past you could buy licenses in bulk for 5 or 25 sites (+ 5 or 25 development sites). Since 2020, that is not possible anymore [2]
  • You won't get notifications that plugins aren't associated with an account - You just won't get updates, and this is quite clear when updating a WordPress site.

How it works - Example

Order licenses

  • First sign in into your account (which, again, is just a account - I use the terms interchangeably)
  • Add product(s) to cart, adjust number of licenses where relevant
  • Confirmation page: My role is Developer. Fill in VAT number. Pay
  • On the thank-you-page, you can download the code and allocate license(es) to sites

Download & upload plugin

  • Download the plugin from the thank-you-page or from Do this before activating
  • I usually keep a copy of the downloaded files on my laptop
  • Upload the plugin to the website where you want to use it.

Connect site to account

Connect the website where you want to use this plugin, to the designated account:

Oh oh: This site is still connected to the account of a developer. That's probably why this list contains a bunch of payed (?) WooCommerce plugins that are not used. When I click on the link My Subscriptions, I end up at my own account - Fortunately
Same site, now disconnected from a account
Connect this site to my account
This looks better: My own account. Note the text at the Google Product Feed plugin: That's the plugin for which I bought 4 licenses while writing this article. You can see that these licenses haven't been allocated yet. Also note the two plugins at the bottom, that lack a license: This site is a clone of another site and inadvertently, these plugins got included in the clone

Assign licenses at account

This doesn't work for me. Fortunately, I can skip this step

Go to to allocate licenses to sites
Select your site: I guess it mentions this site as it is the only one that currently is associated with my account
This is stupid: (1) I didn't ask for automatic download (I already installed the plugin) (2) Cron is working and (3) Download and install manually doesn't lead to activation

Assign licenses at websites

Ignore step above: Activating/allocating licenses can be done at the sites themselves:

Fortunately, a license can be activated simply at the site, despite the control being in grey, indicating it's not active
Finally: Within the account, a license has been assigned to this website


Hmm, even if it actually works, I'm not completely sure I feel comfortable with this

I'm not sure if I feel comfortable with this approach to licensing. If it wouldn't work, this is how I would do this:

  • Buy licenses as before
  • Download & install manually
  • When there are updates: Download & install them manually.

See also