GTM4WP (WordPress plugin)

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GTM4WP, aka. Google Tag Manager for WordPress, is a WordPress plugin for Google Analytics for WordPress. Since 2023, this is the only Google Analytics plugin that we use. It is developed and sold by Tamás Geiger s.e., where s.e. stands for szakmai egyesület, a legal entity similar to verenging in Dutch.

  • The name of the plugin, like when using wp plugin list, is duracelltomi-google-tag-manager. I guess this has some historical reason
  • AFAIK, this plugin is open-source and free.

Licensing

  • GPLv3
  • Gratis.

Installation

wp plugin install duracelltomi-google-tag-manager

Sources