Default Customer Location (WooCommerce)

The WooCommerce default customer location, determines what VAT rate to use for displaying prices and therefore, how prices are displayed.

In my experience, this basically didn't work and I used to ignore it. However, today (2022.10.10), I found out that it actually worked (at least, for today).

Hierarchy of location setting

How WooCommerce figures out the location of a customer, in order of increased signifigance:

1. Shop location
2. Default Customer Location
3. Delivery address.

Setting

Setting for Default customer locations is located at wp_admin » WooCommerce » Settings » General » Store address

Example

• Default customer location is set using Geolocate

Price incl. VAT of a given product, as it was entered in the backend of the site

Logged in as admin: I see prices as they are entered (I think)

Guest session: I get a price with 23% instead of 21% - Ah yes: I'm located in Poland and for once, geolocation is working

See also

• WooCommerce & BTW - See the case where prices changed according to store location

Sources

* https://www.websitebuilderinsider.com/what-is-default-customer-location-in-woocommerce/