Canonical pages
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Let's say, that on a webshop you have several pages with about the same content. E.g.:
- example.com/bosch/
- example.com/shop/bosch/
- example.com/bosch-parts/
One day, you decide that e.g., example.com/bosch/ is the most important page of the three:
- example.com/bosch/ will now be the canonical page or canonical URL
- The other two pages are considered to be duplicates. They should have a canonical tag HTML element in the
<head>section of their pages, something like:<link rel="canonical" href="https://example.com/shop/bosch/">.
The verb is canonicalisation. Like in
- Canonicalisation to avoid cannibalisation