Campaign evaluation (Amazon Sponsored Ads)

Just some notes - Not a complete overview!

Checklist

Check overall ROAS using graph

• Include ROAS in the graph
• Use different time windows
• Check for ROAS
• Does it improve?

Check campaings by ROAS

• Order the campaign row by decreasing ROAS
• Check ROAS: How many campaigns have ROAS>1 and ROAS<1?

Check for campaigns without sales

• Check for spend without sales: Those are rows without ROAS, but with spend

See also

• Campaign columns (Amazon Ads)