Amazon Ads

Impression of Amazon Ads, with Sponsored Ads » Campaigns opened

Amazon Ads is the advertising platform that Amazon offers to sellers and brands on the Amazon Marketplace. It lets you promote products within Amazon (on search results, product pages) and outside Amazon (e.g. websites, apps). It’s a key tool for increasing visibility and sales.

Within Amazon Ads, all advertisement functionalities, are PPC - Pay Per Click. Amazon also offers advertisement possibilities on CPM (cost per thousand), mostly for branding, but strictly speaking, that is outsude of Amazon Ads.

Overview

Part	Remarks
Amazon Ads	The main Amazon advertisement platforms for Amazon Marketplace
Sponsored Ads	This is like the 'actual' PPC advertisement interface of Amazon Ads - Similar to Google Ads Including Portfolios - Similar to Google Ads' Shared budget
Other menu items	The other menu items come more-or-less in two flavours: Stuff outside PPC - Branding (not further covered right now) Stuff supporting Sponsored Ads, like reporting tools - Similar to the various tools that Google Ads offers

Main menu

Here are all items of the main menu, displayed on the left of the Amazon Ads home page. This menu is identical across two of my customers, but might have less or more items in other situations:

• Recommendations
• Sponsored ads
  • Campaign manager
    • Portfolios
    • Campaigns
    • Drafts
    • Budgets
    • Products
    • Targeting
    • Settings
    • History
  • Bulk operations
  • Studies
• Brand content
  • Brand Profiles
  • Posts
  • Brand Stores
• Creative tools
  • Creative assets
  • Image generator
  • Translations
  • Video Builder
• Insights and planning
  • Brand metrics
  • Brand Impression share
  • Ads planner
• Measurement and reporting
  • Amazon Attribution
  • Sponsored ads reports
• Tools and resources
  • MORE ADVERTISING TOOLS
    • Partner directory
    • Learning console
  • AMAZON SELLING TOOLS
    • Seller Central
• Administration
  • Account access and settings
  • BILLING AND PAYMENT
    • Billing
  • SECURITY
    • Account Transparency log

See also

• Sponsored ads (Amazon Ads)