Google Partners Exam Study Guides
Naar navigatie springen
Naar zoeken springen
The printable version is no longer supported and may have rendering errors. Please update your browser bookmarks and please use the default browser print function instead.
AdWords Fundamentals
Module 1: Understanding the value of online avertising
- Startpagina
- 1.1. Benefits of online advertising and AdWords
- 1.2. Google's advertising networks
- 1.3. Where your ads can appear
- 1.4. The quality of your ads
- 1.5. What you pay
Module 2: Setting up an AdWords campaign
- Startpagina
- 2.1. Choosing a campaign style
- 2.2. Structuring your campaign
- 2.3. Targeting your audience
- 2.4. Setting bids and budgets
- 2.5. Creating ad groups
- 2.6. Tools to plan a campaign
Module 3: Measuring and optimizing performance
- Startpagina
- 3.1. Measure your results
- 3.2. Tools to measure your performance
- 3.3. Evaluate metrics relevant to your goals
- 3.4. Optimize your campaign
Search Advertising exam
Module 1: Search advertising overview
- Consumer behavior and the impact of search
- Search advertising trends and opportunities
- How search advertising can fulfill client objectives
Module 2: Set up your Search Network campaign
- About AdWords campaign types
- About Shopping campaigns and Shopping ads
- About Dynamic Search Ads
- When not to use
- Choose an ad format
- About text ads
- About mobile ads
- Five mobile advertising strategies
- Create Effective Text Ads: Google Best Practicses - Set up your ads for success
- Micro-Moments - Learn more about this new consumer behavior, and what it means for brands
- Connect with Mobile Users: Google Best Practices - Google's official checklist for mobile advertising
- About IF-functions
- About ad customizers
- What makes up a Product Shopping ad
- Write succesful text ads
- About keyword insertion
- Understanding landing page experience
- Module 2.1: Showing your ads
- Module 2.2: Determine your bid and budget
- Determine a bid strategy based on your goals
- About Manual CPC bidding
- About Enhanced CPC (ECPC)
- About bid adjustments
- About automated bidding
- About Maximize clicks bidding
- About Target search page location bidding
- About Target CPA bidding
- About Target outranking share bidding
- About Target ROAS bidding
- Set a budget for your campaign
- Why costs might exceed your average daily budget
- Module 2.3: Manage your search network campaign → Hiero
- About ad scheduling
- About ad delivery
- Using ad rotation and frequency capping
- About the different types of URLs
- About tracking in AdWords
- About conversion tracking
- About cross-account conversion tracking
- About remarketing lists for search ads
- Setting up automated rules
- Bulk edits: Definition
- Make changes with bulk uploads
- Using scripts to make automated changes
- Tools for advertising with multiple or large accounts
- About keyword planner
- Estimate your results with bid simulators
- Improve your account with Opportunities
- Create an AdWords manager account
- About AdWords Editor
- AdWords Application Programming Interface (API)
Module 3: Measure your Search Network campaign
- Inleiding
- Module 3.1
- Module 3.2
Search Advertising exam refresher guide (pdf)
Dit pdf-document bevat deels compleet andere informatie dan de site, (bv. ad extensions)
Display Advertising exam
Module 1: About the google Display Network
- Where ads might appear in the Display Network
- About contextual targeting
- About the Display Network ad auction
- About "Search Network with Display Select"
- Create an effective mobile site
Module 2: Setting up a Display Network campaign
- About campaign settings
- About the AdWords Ad gallery
- Bidding features on the Display Network
- Choose a bid for your Display Network campaign
- Bid on viewable impressions using viewable CMP
- About Enhanced CPC (ECPC)
- About bid adjustments
- About automated bidding
- Create dynamic display ads
- Create a Lightbox ad
- Lightbox ad requirements
- Editorial
- Fix a disapproved ad or extension
Module 3: Showing your ads on the Display Network
- Targeting settings on the Display Network
- About managed placements
- Target content about relevant topics
- About negative keywords
- About language targeting
- About ad scheduling
- About device targeting
- Display Planner basics
- The Display Network tab
Module 4: Reaching your audience on the Display Network
- About targeting your ads by audience interests
- About similar audiences on the Display Network
- About demographic targeting
- About remarketing
- Use dynamic remarketing to show ads tailored to your site visitors
- Create a feed for your dynamic display ads
Module 5: Measuring and optimizing performance on the Display Network
- Drive sales and generate leads
- Increase brand awareness
- Evaluate ad performance on the Display Network
- Account, campaign, and ad group performance
- Explore your data on the Campaigns tab
- Optimize Display Network ads and campaigns
- Tips for creating effective display ads
- About automatic targeting in Display
- About conversion tracking
Display Advertising PDF download
- Download
- Tav. remarketing, staan hier geen toevoegingen in tov. de html-handleidingen hierboven.
Video Advertising exam
Module 1: An overview of video advertising
Module 2: Campaign creation and management
Module 3: Performance measurement and optimization
Shopping Advertising exam
Module 1: Overview of how Product Listing Ads work
- About Google Merchant Center
- About Shopping campaigns and Shopping ads
Module 2: Create a Google Merchant Center account
- Set up your account
- Verify and claim your website URL
- Set up a multi-client account
- Navigate Google Merchant Center
Module 3: Create your product data feed
- Product data specification
- Provice high-quality data
- Register a feed
- Supported file formats
- Upload a feed
Module 4: Create Shopping campaigns in AdWords
- Requirements for Shopping campaigns
- Create a Shopping campaign
- Manage a Shopping campaign with product groups
- Use custom labels for a Shopping campaign
- Use campaign priority for Shopping campaigns
- Monitor and optimize your Shopping campaigns
- Use the bid simulator with Shopping campaigns