First-page Bid (AdWords)

First-page-biedingen geen probleem?

[1]:

If you want to try to set a more accurate daily budget from the word go then the first step is to work 
out a rough estimate of what your average CPC is going to be. This can be done with the Keyword Planner 
or even by creating a dummy ad group in AdWords Editor to review what the first page bid estimates are; 
just bare in mind that both methods are purely estimates and shouldn’t be considered as accurate 
guidelines. With an average CPC obtained you can now start applying it to other variables and get an 
idea of how many clicks you can expect for certain budgets.

Wordstream lijkt iets vergelijkbaars te suggereren.

Dit artikel van PPC Hero zegt iets anders:

• Staar je niet blind op estimated FPB - Het is slechts een schatting
• Er is niets mis met FPB en/of een lage positie
• Bepaal je biedingen ahv. positie & impression share.