Categories & SEO (WordPress)

How to optimize WooCommerce category pages for SEO. This is related to a specific group of sites we're working in in 2021:

Focus Keyphrase

I usually start with the focus keyphrase, as it helps to get a focus on what this page is about:

• It should be a text that people actually use when browsing - E.g., it doesn't have to be grammatically correct
• Every page on a site should have a different focus keyphrase. If not, there something wrong with the site, isn't it?

SEO Title

The SEO title or page title, comes after the focus keyphrase. This one should be in proper language, as users see this on various instances:

• On SERPs
• As page title in browsers.

The title should include the focus keyphrase

See also

• Product cat-taxonomieën (WordPress)
• Taxonomieën (WordPress)

Sources

• https://yoast.com/focus-keyword
• https://yoast.com/page-titles-seo/