Buy box (Amazon): verschil tussen versies

Versie van 29 mrt 2017 13:57

Dit is de Buy Box. Met dank aan Payoneer.com.

De Amazon Buy Box is het venster rechts op diverse pagina's waarin een product wordt aangeprijst. Er is altijd maar één Buy Box per product. Als er bv. vijf aanbieders zijn van een bepaald product, is de kans groot dat het product in de Buy Box, uiteindelijk gekocht wordt. Ook om te kunnen adverteren op Amazon, speelt de Buy Box een rol: Enkel producten die de Buy Box hebben verovert, komen in aanmerking voor advertenties.

Wat Amazon er zelf over zegt:

The Buy Box is the box on a product detail page where customers can begin the purchasing process
by adding items to their shopping carts.

A key feature of the Amazon website is that the same product can be sold by several sellers. If
several sellers offer the same product in "new" condition, they may be eligible to compete for
the Buy Box for that product.

To give customers the best possible shopping experience, sellers must meet performance-based
requirements to be eligible to compete for Buy Box placement. For many sellers, Buy Box placement
can lead to increased sales.

* Note: Books and video (VHS) listings are not eligible to appear in the Buy Box on the product
detail page.
* Note: Seller offerings for Music and DVD products are eligible for the Buy Box if fulfilled
through Fulfilment by Amazon (FBA). Books and video (VHS) listings are not eligible to appear
in the Buy Box on the product detail page.

Product placement:

When you place your products in the Amazon catalog, anyone browsing Amazon can find and buy them.
When customers find what they want, they can put the product into their shopping basket (and
ultimately purchase the product) using one of three methods:

* By clicking the Add to Basket button in the Buy Box.
* By browsing seller offerings in the More Buying Choices box and then clicking the Add to Basket
button next to the seller from whom they want to purchase the product.
* By clicking the "used & new" link, browsing all offerings for the item, and then clicking the
Add to Basket button next to the seller from which they want to purchase the product.

Note: If there are no used listings, the link will say "# new".

After the Buy Box winner is selected, offers from up to three further qualifying sellers are
displayed in the More Buying Choices box on the product detail page. The remaining seller offers
are available to customers who click the new & used (or new) link at the bottom of the More
Buying Choices box to go to the offer listing page.

Vergelijkbaar met Quality Score op AdWords, is de Buy Box een indicatie van de algehele ervaring die de klant heeft met de betreffende producten en leveranciers. Factoren:

Seller metrics:
- Perfect order performance (POP)
- Order defect rate (ODR)
- Pre-fulfillment cancellation rate
- Last ship rate
- Percent of orders refunded
FBA versus zelf verschepen - FBA scoort veel hoger
Prijs
Korte leveringstijden
Houdt voldoende voorraad aan.

Bronnen

http://blog.payoneer.com/e-sellers/marketplaces/5-essential-factors-in-winning-the-amazon-buy-box/

Buy box (Amazon): verschil tussen versies

Versie van 29 mrt 2017 13:57

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@@ Regel 2: / Regel 2: @@
 De ''Amazon Buy Box'' is het venster rechts op diverse pagina's waarin een product wordt aangeprijst. Er is altijd maar één Buy Box per product. Als er bv. vijf aanbieders zijn van een bepaald product, is de kans groot dat het product in de Buy Box, uiteindelijk gekocht wordt. Ook om te kunnen adverteren op Amazon, speelt de Buy Box een rol: Enkel producten die de Buy Box hebben verovert, komen in aanmerking voor advertenties.
+Wat Amazon er zelf over zegt:
+<pre>
+The Buy Box is the box on a product detail page where customers can begin the purchasing process
+by adding items to their shopping carts.
+A key feature of the Amazon website is that the same product can be sold by several sellers. If
+several sellers offer the same product in "new" condition, they may be eligible to compete for
+the Buy Box for that product.
+To give customers the best possible shopping experience, sellers must meet performance-based
+requirements to be eligible to compete for Buy Box placement. For many sellers, Buy Box placement
+can lead to increased sales.
+* Note: Books and video (VHS) listings are not eligible to appear in the Buy Box on the product
+  detail page.
+* Note: Seller offerings for Music and DVD products are eligible for the Buy Box if fulfilled
+  through Fulfilment by Amazon (FBA). Books and video (VHS) listings are not eligible to appear
+  in the Buy Box on the product detail page.
+Product placement:
+When you place your products in the Amazon catalog, anyone browsing Amazon can find and buy them.
+When customers find what they want, they can put the product into their shopping basket (and
+ultimately purchase the product) using one of three methods:
+* By clicking the Add to Basket button in the Buy Box.
+* By browsing seller offerings in the More Buying Choices box and then clicking the Add to Basket
+  button next to the seller from whom they want to purchase the product.
+* By clicking the "used & new" link, browsing all offerings for the item, and then clicking the
+  Add to Basket button next to the seller from which they want to purchase the product.
+  Note: If there are no used listings, the link will say "# new".
+After the Buy Box winner is selected, offers from up to three further qualifying sellers are
+displayed in the More Buying Choices box on the product detail page. The remaining seller offers
+are available to customers who click the new & used (or new) link at the bottom of the More
+Buying Choices box to go to the offer listing page.
+</pre>
 Vergelijkbaar met ''Quality Score'' op AdWords, is de Buy Box een indicatie van de algehele ervaring die de klant heeft met de betreffende producten en leveranciers. Factoren: